What annual promo?
Usually there isn't much happening this time of the year. Last year everything was thrown into the Comikaze Expo, which has a tiny audience compared to San Diego Comic Con, New York comic con, or any of the Wizard cons. Before that, it was a mixture of things showing up at either the San Diego Comic Con or the New York comic con.
I've noticed more recently, things are released going into a bad quarterly report.
I haven't seen any annual promo.