Perhaps GJ shared his business model with them and they decided to get on board. It's a special kind of welfare program he's signed up to where shareholders float the bill.
Not only that, but if you noticed, the company they enticed to join the dark side manufactures dolls. Soon you may see an ad for a Viosphere featuring "buy now and get a free doll!"
Or in Giorgio's case, a blow-up doll to go with that secret sauce.
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