This is standard business practice, Companies do this to get their name out there and they sell shares for capital. Here's a perfect example of companies that do exactly this:
Now people can whine and complain all they want about Bill Chaaban selling shares but many of you need to understand that he was hired to replace another CEO and was granted shares for his business expertise (expertise he definitely has in pharma, supplement, domestic and international legal, and proper certification areas as well as the stock market expertise). It's highly speculative to insinuate that he set all this up to "cash in" on dumping shares. The fact is, he's being paid to do what he is doing.
There's a LOT going on here for FITX and the current share price is reflecting this. As soon as the license is received (which has been delayed through no fault of FITX), we'll see a good sizeable increase in investment value.
But keep in mind, the license plays a very small (albeit, very important) part of the Company agenda.
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