Sure, but I'll let you break it down. Please review the company quarterly and annual filings and shareholder letters over the past two years. Pay close attention to the forward looking statements and then compare them to actual sales. Please report back if you think it was over promising or under achieving.
It seems odd to me that certain folks, some with over 30 years in the beverage industry, were so far off with the sales projections over the past two years. Combine that with several of the company paid for "investment reports" (just look at the top of the ihub page for a couple of examples) and it starts to become pretty clear what happened here. It appears certain folks (some on this board) made a boatload of money on the way up and again on the way down.
You never know when someone will decide to look under the hood a little further.
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