Old pumps never die, they just go on the shelf until enough folks have forgotten about them.
Next week, it might be time to bring back the Amazon lie, or the Target lie, or the Sony lie. You know, "a little bird told me a company that rhymes with SCHMONY is in talks with NTEK right now!".
They probably can't try the Google lie again for another several months. They burned off the whole second and third tier of investors with that little number, and the investors that are left as their audience don't have enough money to keep these pumps alive for very long.
Best Buy fire burned out, NTEK already in need of another pump.