$NXTD Huge news out! CNBC Ads for Wocket™ Smart Wallet Run Sep 6th to Sep 14th in New York Markets Ad Focuses on Wocket Consumer Protection of Private Information and Identity
SHELTON, Conn., Sept. 8 , 2014 /PRNewswire/ -- NXT-ID, Inc., (NXTD) a biometric authentication company focused on the growing m-commerce market, announces the 30 second spots on CNBC for its next generation smart wallet, Wocket™ have been scheduled to air from Sep 6th, to Sep 14th daily in New York markets.
The CNBC commercials air during prime-time morning and afternoon programs, averaging four to five spots daily.
The commercial tells consumers that wocket "stores your credit cards, your loyalty cards, and your private information; so that only you can use them."
NXT-ID's CEO Gino Pereira said, "We continue to roll out our ads in selected target markets with our 30 second ads to build brand awareness for Wocket™, which functions completely differently from any other digital wallet on the market currently. Wocket™ creates a personal vault for each consumer protecting their identity on multiple levels and is completely separate from a smartphone. With the rising concern over credit card security and the recent breeches with high profile brands like Home Depot, credit card issuers are accelerating efforts to tokenize transactions by using encryption technologies. Visa and MasterCard are promoting a new security standard called EMV which this encryption standard is based on. Wocket is perfectly placed to be a part of this new push towards encryption with our wocket numbers which provide similar encryption and can be used on existing point of sale terminals. The significance of that is that even retailers that have not yet purchased the new advanced point of sale terminals can benefit from Wocket encryption technologies."
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