Brad Carraway's Summary
Highly motivated and results oriented marketing executive with over 15 years of experience in brand strategy, consumer product marketing and brand portfolio management.
Proven track record of successfully bringing new products to market and building them into breakthrough brands in entertainment, video games, and consumer packaged goods categories.
Managed go-to-market campaigns behind over 50 new products, driving over $2 billion in revenue at industry leading companies including Disney, Activision, THQ and Warner Bros.
Strong leadership, analytical and entrepreneurial marketing skills backed by extensive client-side and agency work experience across multiple verticals and consumer segments.
In my role at Mile 9, I lead Brand Strategy development for our clients - including consumer insight and market research & analysis, strategic positioning and brand architecture development, in addition to marketing campaign development and execution.
Contributing Author:
AdAge - Small Agency Diary
The Agency Post - Marketing & Ad Agency Thought Leadership Forum
Guest Lecturer - Marketing Leadership Speaker Series
Keller Graduate School of Management
Specialties: Strategic Brand Management: Brand strategy development & execution, integrated consumer marketing (traditional, digital, social), consumer promotions, strategic planning, new product development & launch and consumer insight & market research.