I take it as bad because Ed is not one to shy away from creating positive buzz. I would like an update either way as he promised one.
I am sure he is trying to justify the cash he spent at Cannes because as you saw Ed's Lambo e doesn't go small. And going big when you have no revenues is not a great thing for building shareholder value.
I don't know why he's even auditing anything.....the fins are lousy, he can't get off of pinks, and he doesn't have the luxury of spending money on things he doesn't need.