I like how the pdf information attached to the website communicates the advantages of the products such as increased wattage, efficiency, less heat and it is full of specs. information to give the growers a as much information on the products to help them make the best buying decisions.
The website doesn't just try to push the products, it tries to inform the growers/potential customers of the product specs who need the best performing equipment to help them perform in the increasingly dynamic industry they are entering. It tries to show the enhancements that gives their products the competitive edge.
Go AVOP!