I agree at some point it becomes much easier to subscribe and pay versus to go through the pain to pirate it and suffer the low quality of a pirated version.
Also the hype and mystique of pirated versions will ad to the coolness factor of gander.tv content. Any revenue lost will be expected shrinkage.
I'm happy that the broadcast does say Gander.tv in the lower right hand corner so that even if it is pirated, then there's still some Gander advertising going on.