That I agree with.
Two reason to short or buy. Technical or Fundamental.
in Sigma's case, shorting on Technicals makes no sense because...
a.) Near all time lows
b.) Strong support near 0.10-0.11 range, with nice base forming
c.) Very low volume compared to shares outstanding, making it harder to cover
in Sigma's case, shorting on Fundamentals can make sense if...
a.) You're betting that something better hits the market
b.) Betting that there are further delays
c.) Lack of revenue/contracts for this year or foreseeable future
In summary, you'd only short Sigma is if you don't believe their story, or Cola fails to deliver in next 3-4 months.
but even then...I wouldn't short this with a 10 foot pole. Risks significantly outweigh any benefits. I'm not shorting to try and gain a 2-3 pennies per share, when it can potentially cost me several dimes and maybe even quarters per share.
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