Since the protein bar will be released I think on Monday I would guess we should have a PR with the details. What are the product ingredients, who will be stocking and selling it and what are the different flavors.
Hopefully we get some info on the RTD products as well with the same info as above. I see that Gatorade is doing more promotion on TV lately as well. That could be a good sign that they see the competition coming.
News 
Market Data 
Discover 
