This is news worthy? Looks like the market is seeing right through this one as well as the attempt by Marani to make news out of ANYTHING! It's getting pretty lame. Another low end pay to attend event in its first year with no history and almost a year away! This is not news and why post it a year away before the website even had the branding up? The company is now grasping at straws. Sell 100 bottles? I'd be shocked if they got 100 paid attendees! This is just another example of cheap unknown and non-impact marketing and hooey PR most likely paid for in product.
I would doubt a main event sponsorship would be more than $1000. A product sponsorship? Probably in the $250 range. It's becoming only too apparent that Marani is attempting to give the impression of active marketing and investment in such when in fact it is bargain basement garbage most likely generated through Zodiac. So where is he money going if not to advertising and marketing? It's being hoarded to pay management. Bare minimal spending on the business and growth. Just keep those pay checks, car payments and other perks all paid up!
Had it been sponsorship at Cannes, Raindance, Telluride or one of the like I'd be impressed. But this is just a garbage event. What's next, becoming the official Vodka of the Tustin Little League?
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