What we are creating with Cam and Nash on board is Brand Equity, young teens are finding out what Gander.TV is all about and thats what we want... soon these kids are going to be asking Mom and Dad to buy a subscription and Mom and Dad will say " Whats Gander.tv " ? And Voila!
Chris said in an email a while that Gander will be THE place where pubs and venues will go to for live streaming, and I think he will be right... Soon venues from across the country will be requesting Gander.tv :-)
"Brand equity is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.[1][2][3][4]
Some marketing researchers have concluded that brands are one of the most valuable assets a company has,[5] as brand equity is one of the factors which can increase the financial value of a brand to the brand owner, although not the only one.[6] Elements that can be included in the valuation of brand equity include (but not limited to): changing market share, profit margins, consumer recognition of logos and other visual elements, brand language associations made by consumers, consumers' perceptions of quality and other relevant brand values."
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