The Coffee Boost, which we feel is extremely promising, can be paired with another brand we're in negotiation with right now. It's a brand that Nestlé is currently testing, and WhiteWave, which is a part of Dean Foods—it's a $2 billion division of Dean Foods, Silk soy milk, and International Delight coffee creamers—they're busy testing one of the derivatives of Coffee Boost, its intellectual property we've acquired from a third party, which would be a breakthrough in the coffee creamer industry.
TanMan, Vitamin-Creamer is the "Nestle/Whitewave (Dean Foods)" product that was being tested and mentioned in the Conference call, IMO! Take a look at this PR below. The Vitamin Creamer PR did not mention Nestle and Dean Foods by name. However, if you connect the dots from the conference call note as compared to the PR both highlighted below the only logical explanation is that Vitamin Creamer is the product that was being tested by "Nestles and Whitewave (Dean Foods)".
See the two notes in blue below, this one from the Conference Call, same one LineDrive gave you... "The Coffee Boost, which we feel is extremely promising, can be paired with another brand we're in negotiation with right now. It's a brand that Nestlé is currently testing, and WhiteWave, which is a part of Dean Foods—it's a $2 billion division of Dean Foods, Silk soy milk, and International Delight coffee creamers—they're busy testing one of the derivatives of Coffee Boost, its intellectual property we've acquired from a third party, which would be a breakthrough in the coffee creamer industry."
As compared to this one from the Vitamin Creamer PR (noted below) "and the breakthrough it represents in the coffee creamer industry,"
Level 5 Beverage Company Acquires the Vitamin Creamer(R) Trademark and Brand.
HOUSTON, TX--(Marketwired - Jun 25, 2014) - Level 5 Beverage Company, Inc., a Minerco Resources, Inc. (OTCQB: MINE) company (the "Company"), a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of all-natural and highly functional brands, acquires the Vitamin Creamer® Brand, including the Vitamin Creamer® trademark, registration number 4404886, and all associated intellectual property.
Vitamin Creamer® is an excellent standalone product, yet it is a perfect match for the next generation of Coffee Boost™. Fitting perfectly inside the Level 5 umbrella of Brands, Vitamin Creamer® is an all-natural, vitamin enhanced product that has attracted the attention of many famous coffee creamer companies.
Vitamin Creamer® is the first and only coffee creamer that delivers a high dose of vitamins using creamer as a delivery system. Featuring Hazelnut and Vanilla flavors, so far, in a stylish contemporary package, Vitamin Creamer® fits in well while standing out in the cooler box and on the shelf.
As discussed in the Investor Update Call, on April 29, 2014, we have been talking to the principals at Vitamin Creamer, LP for more than 6 months about this tactical acquisition. Vitamin Creamer®, and the breakthrough it represents in the coffee creamer industry has been put in front of some beverage giants and has generated a buzz within the industry. We will be collaborating with them to further develop, in formulation and packaging, Vitamin Creamer® over the coming weeks and months.
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