think of it this way, for every 5 guys with ED taking viagra or cialis, there are 4 guys who cannot or will not take them, that's alot of men, almost the current size of the PDE5 market,
for very severe ED Vitaros works for about half of those guys, for mild or moderate ED Vitaros works just as good as Viagra, so anyway you look at it there is a huge market for Vitaros , Vitaros will get off to a small start but the potential is huge, EU is the testing ground, investors are not giving Vitaros any credit because of the years of mishaps, so it's proving time. Pascoe stated so far positive feedback from docs and patients, sales exceeded expectations after 2 months in UK, partners are ordering more product. you be the judge.
If Pfizer puts a warning label on Viagra about a potential increase in risk of melanoma, to stop lawsuits, just as Vitaros is taking off, that could be huge IMO.