KIND is still a bargain and competitive even though it really does not have an equal in the eco-world
lol says who Eric? Let me guess...it's the entire worlds fault that they haven't discovered the glorious benefits of KIND laundry detergent...nothing to do with Eric's leadership over the past 8 and a half years trying to brand it and sell it right:)
Wrong. I used KIND for awhile and gave it a chance. I found it did not clean my husband's work clothes as well as it needed to. The fabric softener did not do it's job either. Maybe it's the well water here though it is run through 2 r/o filters and water softener.
This product works perfectly and does a much better job, at least in this house and I can get it at many retailers or through Amazon.com with free shipping. http://www.ecos.com/