Señor c. Thanks. I was getting to this. ( about whole foods) I will try to find a few more links about stevia.
The thing is that public perception if stevia is that it is healthier than many others. It is not an artificial Sweetener. But as a supplement. So why not captioned in that.
Look at mcd9nalds. It has a public perception now that it is unhealthy and it is difficult to shake. They have been trying to Promote healthier items but it has been difficult. If vitamin fizz promotes itself as a healthy alternative to soda, they missed an opportunity to do so with the ingredients. Back in march there were several people here saying the bottle formula will be differently is not.
Will it sell. Yes. But again it's another 'me too ' product. I wish they combined the opportunity of a great name with a supporting healthier choice of ingredients. Perceived or actual. IMO
It would be great if VitaminFIZZ sold in Whole Foods, I shop there once in a while. However, it isn't necessary to sell VitaminFIZZ there to make the product mega successful. Case in point, Sparkling Ice contains Sucralose. Sparkling Ice is said to be approaching $500,000,000,000 in annual sales!
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