That's all correct. But for at least $1 of the $1 trillion market you first have to sell at least 1 bottle. As i said already i'm missing a few things in the PR's. Nothing about the tastings and their outcome. Nothing about orders from distributors. No concrete date for the launch. Imminently is way too unspecific if you wanna find a distributor to sell your stuff in THIS summer.
Do a little homework and you'll see that many of the promises being made now have been made before...leaving a trail of shareholders with confused looks on their faces and sharply trimmed portfolio values.