The value of a dividend is normally subtracted from a stock on the XDATE. It is the actual value that is reported to the IRS for tax purposes. In other words if you are given a dividend of $.10/share, then $.10 is subtracted from the closing price of the stock on the day before the XDATE. In the S-1, MCIG states that the value of the VCIG shares is no greater than $.01/share. This has been consistent through each iteration of the S-1. Unless the SEC asks them to update it, we will see about $.01 subtracted from MCIG's pps on the date of the effective statement. Even if they update it based on the financials in the 10-K, VCIG only had 2 weeks of sales and the revenue amounted to under $12,000.
If there's more than a $.01 drop in MCIG's price after the effective statement it will be due to people selling the shares they've been holding to get the dividend not due to the dividend itself.