Let's hope Iehab is watching. They could easily come out with another brand if their agreement with playboy does not restrict it. HW you are right on.
My bet is Iehab is not sitting around doing nothing. I guarantee you he is scheming and dreaming and searching for other Channel Partners and new products.
I think a shaped can or aluminum bottle would make a huge difference.
I am doing work with a company called Axiom who is a major supplier to proctor and gamble. They are designing a package for me in the building products market.
Early in my career with continental can I worked on developing the Pringles Can by using our Sunoco Cardboard spiral Wrapped oil can to pack potato chips "not in a bag".
It won't take much to relaunch PBED, with the right resources and partners.
I need to check on Hooters and see what they ended up with as well as Tilted Kilt
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