Sales figures are also FACTS! So when I talk about FACTS, I am referring to all of them. The sales figures will be a very important piece, but at this early stage I surely wouldn't say the sales reported for the 2nd qtr are the only thing to gauge the company's future success. That would be down right stupid! There are many factors to be considered when investing and if current sales are the only thing you look at when investing, you are missing the boat. Sales need to show some growth, that is a given, but it is how management will react to disappointing sales that will be more telling. This is seen across all the markets with all companies.
NRTI is a company in transition and they are in a much better place now than they were before new management came in. The CEO has been exploring many opportunities to increase sales and revenue. Some pan out and some don't, but the biggest opportunity for this company has yet to be implemented, which is their entry into the CBD market, that is suppose to be the fastest growing segment for the next 5 years, so it would be an idiotic statement to say that these 2nd qtr sales numbers will determine this company's fate. The fact is, given the competitive advantage they will have in the CBD market, that will be more telling to this company's future success than the current sales figures.
Cheers!
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