Early birds are looking for the product & will pay more. Price will likely be more competitive as all the retailers jump in. Along with this, I would see productions costs for NTEK go down with larger orders so NTEK will maintain profit margins.
This indicates to me that we will be seeing in short order a number of internet retailers along with key retail stores with NP-1s. Sales will jump exponentially as I see store adds being done featuring the NP-1 along with their 4K TVs.