90% of people lose money on a regular basis investing in equities. That's regular companies, not just scams.
So some are making a bet here that their $0.0001 lotto tickets will some day be worth something. I took a similar bet at $0.0001 prior to the last R/S and lost. I assume those taking the same bet now will lose too.
One way to hedge against loss is find a low price, non-dilutive ticker and support the bejesus out of it.