How much investor capital does XUII have to blow on one off TV commercials? Those commercials must be very very expensive and I get the whole, gotta spend money to create a brand. However, given the cost of airing TV commercials, how long can XUII pay for air time given the cost of each 30 second spot? Will we see XUII pay for more spots next week? And more spots the week after? Does the company have enough shareholder capital to sustain its advertising effort? I think not, and I think this marketing effort will be short lived because XUII lacks the capital to sustain the effort. Soon, nobody will be able to ignore the red ink.
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