On a more serious note, i did not say that they are changing their business. I say they should and I'm sure they will, but that's still to come.
I said I like what they are doing in their approach to CBD products and I especially like that they are explaining us how they are approaching this. Now we have something to support or not. That's everyone's own decision.
(You should be happy too cause only yesterday you said here the timing was all about paperwork. Now we know what they're really working on)
About changing their business, I sincerely think they need more focus. I've explained many times that I like the Bikini Ready branding and story. I read good comments about surgex, but I think they don't really have a differentiator there and competition is very tough in this market. Then there is the branded sports nutrition for this food chain. Such a deal can only have ridiculously low margins. I'd love to hear if they're actually making some money there. And I will not comment about the yoga products anymore cause I would hate to see you spill more coffee (;
Know what I really think? By the 15th of August we'll have yet another PR about their CBD approach. Giving an example of a benefit they can bring to a well defined user group, in combination with an estimation of the market size. Then we're talking.
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