Really? The idea is to drive marketing. KBLB is doing that without having anything on the market yet. These guys know what is coming and will soon be able to market the real thing. Not something that is marketed as bulletproof. No one goes running with the idea they may be shot at, at least the target audience.
KBLB is driving the marketing of products, without having a product on the market yet.
It also speaks to how easy real Spider Silk is going to be a marketing slam dunk.
So while this article isn't specifically about KBLB, look at how these professionals are marketing what they have. It isn't too hard to figure out how KBLB is driving the markets. No coincidences.
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