IMO it will all depend on a few things. 1) The distribution network they secure. 2) The celeb and how well he/she can promote and 3) Customer acceptance. If all things fall in place and they go from a bi-coastal to a national rollout this year then this could really fly. At this point I can't even speculate since there are too many good things waiting to happen. As long as everything keeps progressing forward as it is I will be very very happy in a year or two. I don't have a lot of money and can't buy the millions of shares others are, but will continue to buy on the dips when funds are available. Just my thoughts.
Thanks for your thoughts everyone. My guess has been in the .08 to .12 range, based on a guess of revenue and exposure. But in the back of my head, I hold a glowing little thought that there could be an explosion of excitement that may whip this thing (briefly) up into the .30 to .50 range ... at which point I'd expect it to drop back to what revenue can support. Hopefully we get to .50 and beyond based on revenue, but I'm pretty sure that won't be in 2014.
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