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-ON WATCH-

08/04/14 10:20 PM

#27881 RE: -ON WATCH- #27880

Even if the model/stories are not proven to be hits "YET" people will get their hands on these books during this time. I think even 20 ad slots is underestimating the the market push from advertisers during the holiday season. This is what it's all about for them. Easy ad slots FULL 30- 34 during this round IMHO.

Tlsmd

08/04/14 11:05 PM

#27884 RE: -ON WATCH- #27880

Hi ON WATCH,

A thought occurred to me about the advertising where they about half booked. I got the idea that MR. B is
playing possum with us due to having to maintain secrecy about it because of Toys wishes.
I think he has at least 8 to 10 pages, some doubles, in his hip pocket. So they are much closer than we are led to believe, IMO. They are no dopes at Toys. Three different companies brought them private I think in 2009.
They go by that old adage "Does Macy's tell Gimbel's?" They were two competitive department stores back a ways. Gimbel's is long gone. In other words they do not want their competitors to know anything about what's going on. This is purely a gut feeling on my part. So we just have to wait and see. Take care now.

Magik007

08/04/14 11:33 PM

#27886 RE: -ON WATCH- #27880

I'm hopeful to get the Bandai-Namco deal officially PR's this week or early next week. It'll be the start of a PR/media frenzy (IMO) between now and November....

GLTA

$REDG