A license doesn't cure anything
he's offering a LICENSE, not drugs. Not data. A license. Substitute the word "Permission" for license.
Researchers were not avoiding cures for lack of a LICENSE.
You can use microsoft windows without a license. Microsoft may attempt to sue you. But you can also have a Microsft windows LICENSE, but without a copy of the SOFTWARE, all you have is permission to use windows whenever you secure a copy.
I got to hand it to the CEO, in a way, he really is a marketing genius as he does understand fully his target market