Sears merged with Kmart in $11B deal remember....JB created the brand and has permission to use it is the explanation. Correction he has the new trademark
"He was also a co-branding pioneer during his time at Kmart, where as Senior Vice President of Restaurant Operations he helped establish and manage over 1,700 in-store food courts while creating the extremely successful Famous Eddie's concept. The fact that Goldman Sachs chose James to spearhead their foodservice investment program tells you all you need to know about the respect he has earned and the heights he has reached within both the restaurant and financial sectors, and bodes incredibly well for our Company's financial future."