I don't know why Apple, Dr. Soon or anyone else would buy NeoMedia or pay for the patents. In less than one year the patents below will expire and anyone can then use them for free.
US Pat. US 5978773 A Expires Jun 20, 2015
US Pat. US 6199048 B1 Expires Jun 20, 2015
US Pat. US 7383209 B2 Expires Jun 20, 2015
US Pat. US 7765126 B2 Expires Jun 20, 2015
US Pat. US 8131597 B2 Expires Jun 20, 2015
EU Pat. EP 0832453 B1 Expires Jun 20, 2015