There was a major Google Panda upgrade this year on May 21, it was Panda 4.0. Penguin is the other Google algorithm update. Panda 4.0 was implemented on May 21 which changed the entire Google algorithm significantly. It was described as the largest change to the Google algorithm in years. Panda 4.0 was described as a small business killer and it even hurt big sites such as Ebay, ask.com, health.com and many more. A big part of Panda 4.0 is about determining which websites the site links to. If a site linked to a low page rank or no page rank site, they will now be penalized. It takes 9 months to a year to even get a page rank of 1 now so linking websites is not a good idea anymore.
Most websites now use a "No Follow" link to every website they link to because of the jeopardy associated with linking to other sites and so now, very few websites link to one another or they do so very carefully.
I would say that the Bravada webmaster knows what he is doing as they seemed to of navigated Panda 4.0 very very well. The Web and Google are very complicated and the fact that this Company knows and understands that is very impressive.
News 
Market Data 
Discover 
