You're absolutely right about the pimping. That would be an awful thing to do. I meant more like reaching out to general press to build a reputation as tought leader and reference regarding these CBD supplements. Pimping the stock would only be a pleasant side effect. It's more about building an image. I do understand it's a bit premature as NRTI has not disclosed a brand name for this new range of products. But we both agree they're on to something and it's about time to tell the world.