You really shouldn't use price to earnings as a metric for a company like VPOR. VPOR is a rapid growth company and will often re-invest their gross profit into the business for expansion, so their net profit will often be negative.
I think it's more appropriate to use price to sales. I've looked at as many competitors as possible in the ECIG business and most are around 20-40 price to sales. A high growth company can trade at over 50 price to sales, quite often. You do realize that if VPOR doesn't grow at all, a 20x price to sales at $4 million a year puts us at $0.23? I'm very excited to see what this quarter brings, growth wise.
Also, why is everyone bitching about the $1.3 million debt. Do you guys realize if Hanover converted every single dollar into shares (at their fixed conversion price of $0.15) the TOTAL DILLUTION would be LESS than 3%! We swing more than that in a single day FFS. Nothing to sweat here people.
If VPOR is able to make $1.3 million in revenue this quarter that's 30% Q/Q growth which will put at us roughly 120% y/y growth. We could easily see +30 price to sales with those metrics.
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