I am not bugged by it , doesn't give me any problem.... I have had the chore of naming 4 small businesses , and it is a pain to come up with a name. This name gives me some clue as to what they might do... bio... and rx.... this name is very far from a negative, in my opinion......
If I remember correctly, this new name is supposed to better encompass future lines of revenue that they wish to put in place. At the moment, I'm not sure what those are supposed to be but at least the symbol is far better than CEYY.