Profit is profit. These guys get shares of ICBU at a substantially discounted price most likely on the condition they place third party promotions in order to get the exposure up for ICBU.
These "private investment groups" recoup their initial investment plus profit by dumping at current market price, yet still hold shares for the run later (if it happens.) But, they have taken no risk given the immediate dump like we have seen here over the past few trading days. Volume has been excessive in ICBU... well over the average. It's straight out of the front loader playbook which the insiders have no problem with given they got a few bucks to keep the cert copiers running.