Probably has to do with the method of paying for prepaid items. Most methods require the use of a credit/debit card to refill the prepaid item, MyECheck would give them an option of using the customers bank account. Or maybe Ed has a surprise for us that will be unveiled at the EXPO...
"What’s more, The Financial Mobility Summit is now part of The Prepaid Press Expo Conference program, giving you a better understanding of the unique intersection of prepaid mobile finance, payments, prepaid wireless and top-up."
“The Prepaid Press Expo offers a multi-level perspective on the dynamic convergence of the mobile phone and prepaid industries – a view rarely provided at any other mobile or payments trade show. This constantly evolving event brings together a unique mix of professionals.”