I agree with whoever wrote that Haenepsourcing was created to allow an alternative venue to sell products, like HempVAP, that are now exclusive to KannaWay.
MJNA's management knows that KannaWay is a "flash in the pan" that will eventually need to be replaced when it goes away as a viable sales channel.
They're probably not promoting it right now because they don't want to step on KannaWay's toes.
I don't think the overly obvious use of the old English word for hemp, "hænep", is going to make a bit of difference in establishing credibility.