During the next 12 months $FOFU will be taking a four pronged approach to the build out of the Café Serendipity brand and the development of four cornerstones in the build out of the company.
1) Intellectual Property and Operating Systems:
The company is currently is currently developing unique and proprietary Intellectual property that will be extremely beneficial to our franchisors and partners in merchandising, POS systems and even banking. Management believes this will be a key cornerstone in the how we as a company distinguishes ourselves from the competition. Our goal on this prong is to be providing real tangible benefits to our participating merchants using our platforms. The current marketplace is extremely unorganized, with very little structure in terms of POS (Point of sale systems). Banking is nonexistent as it conflicts with federal banking laws. We are currently in development of systems which aim to be a solution for our participating partners.
2) Franchise and In Store Branded Commerce:
Much like Starbucks did for coffee over the past 20 years, we plan on building a reliable, trusting, high-level lifestyle brand that consumers can count on a consistent brand on a national basis. We believe there is a big opportunity where consumers want to experience the same trusted products at multiple locations. Additionally, these products act well with referrals that can link with a brand. The company is currently building out a scalable model whereby partners can purchase franchise locations and existing dispensaries can participate with branded similar products at multiple locations. The industry is entirely ripe to develop, duplicate and roll out consistent store concepts as well as merchandising branded boutiques.
3) Product Development, Science and Technology:
We are bringing in extremely talented management teams with diverse skill sets to help build, brand and distribute our unique product line that includes accessories, apparel, coffee and teas, bakery and other edibles, lotions, marijuana and oils. Consistency of high quality merchandise and interesting product lines will be the key to building out our product category mix.
4) Mergers and Acquisition's:
Currently this industry is extremely fragmented with no real dominant player within the industry. There is a unique strategy that can be implemented that entails incorporating a type of roll up and acquisition strategy at the branded level while in keeping with federal and state laws. This will incorporate nicely and allows us an advance footprint within the marketplace.
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