Agree, But they took the risk as they wrote the options. Like investors, taking the risk of Chipotle's sales being affected due to high food cost/increased menu price decision it took on 1Q earnings.
But overall, inflation went up and drought has caused coffee beans to beef prices going up. This second quarter is of importance to investors to see the customer's reaction of the .30-.60 cents menu price increase from Chipotle. I see it as succeed.
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