I'm liking it too, and you can see there is a digital display on it. To me, it captures attention of people passing along because it does look a little like an ice cream truck, or a food truck and not an advertising vehicle. People will be genuinely curious what they are selling. The great thing about the vitacig is it doesn't contain nicotine, so any 18+ person, smoker or non, are a prospective customer. Love it!