Replies to post #26080 on Red Giant Entertainment, Inc. (fka REDG)

[coopaloop21]

you're not considering the increased CPM for selling ad space due to the TRU distribution outlets....main customers will likely be the companies that have products in TRU stores. it's advertising at the point of purchase, and 100% sell through due to the "free" part.....this will more than make up for the cost of 1 page of ads and the shopping bags. Books will have 30-34 pages of ads. Covers will be co-branded (not only TRU). Bags will be co-branded.