Hours after the Malaysia Airlines jetliner was shot down in eastern Ukraine on Thursday, killing 298 people, SIA's Facebook and Twitter updates said its own flights were not using Ukraine airspace.
That triggered a flood of angry responses, with many lambasting SIA for not offering condolences to the victims' families and for mounting what some perceived as a publicity stunt during a crisis involving its neighboring country's flagship airline.
"You better come up with a more considerate, diplomatic and a more sensitive status before you lose customers," said a post by Edwin Lim on SIA's Facebook page. "Very, very inappropriate and disappointing status."