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iPickle

07/18/14 10:21 AM

#12 RE: iPickle #11

First blue-chip company gets involved with eSports: American Express sponsors League of Legends:

A major blue-chip company, American Express, is getting involved in the eSports scene. Cited as a way to get the attention of Generation Y, American Express is launching a line of prepaid debit cards featuring various League of Legends characters.



http://www.eventhubs.com/news/2013/sep/08/first-blue-chip-company-gets-involved-esports-american-express-sponsors-league-legends/


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