It's not so much a matter of differentiating as it is giving the consumer options. And if the marketing is a done well, people will try it. If a big celebrity endorses it, it will fly off the shelves.
A lot of if' sat this point. But I'm willing to gamble $14,000 to make a half million. It's a gamble I'm willing to take. Right now, I'm losing. But the game just started and I haven't been dealt any face cards yet which means they are all still in the deck. That's why I'm smiling when the dealer keeps giving me 3's and 4's every day.