My gut feeling is that Magika will eventually go the TV, Netflix and/or DVD route. The Toys "R" US deal is big because of this, IMO. This is not just about "free comics" - it's about exposure to other projects and getting your foot in the door. Akin to an actor going for casting calls that keeps getting turned away but never gives up and finally gets the audition to break into a role. Magika is a perfect candidate to be in Toys "R" Us stores in a variety of forms, IMO. It was smart for them to create comics in all genres and for all ages. Magika will appeal to the younger masses. What we see now as excerpts from Magika may not be the final version – nor future versions. If taken by a major studio in conjunction with REDG/GHG, it’ll be stellar and attract a Worldwide audience (based on folklore). REDG owns the rights, story lines and even "voices/characters", etc.. A gaming IP from this storyline can easily go from concept to fruition for kids.
as David Campiti said about the Toys "R" US agreement:
Magika is David Campiti's baby. As it launched Issue #0 on FCBD: http://www.bleedingcool.com/2014/04/19/the-journey-of-magika-begins-on-free-comic-book-day/, it's bound for an update soon on the animation series. Yes, it's been in post production for a while. I think it’s being shopped around for a TV series – but this is just IMHO. He is under a NDA for whatever it is until November. I am hoping this is Magika and that it does indeed link to Toys “R” Us now. Or perhaps NBC Universal - all speculation, but reasonable speculation on educated guesses based on public information and personnel involved (as well as potential).