Actually, they were in Montebello and they registered with the state of California this past fall. Maybe just a coincidence but about the same time Marani stated their PR stuff.
But I do have to say, many believe everything people say even if the corresponding DD doesn't match up. If someone says the moon is made of cheese some people are breaking out the crackers. I don't see this announcement nor the potential of another infomercial or STM changing anything. It won't be a national advertisement. It won't be seen on prime time TV. It will be part of paid programming on remnant space like CNBC or Oxygen at 3AM at best. The problem is it will be money spent that entirely misses the mainstream audience for consumer products. It targets the unemployed and buyers of Wonder Mops. Not money well spent if the intention is to brand the product as a mainstream national spirit. And, that's my huge contention with the intention of the company for taking this route and it tells me it is nothing more than another Money TV type of deal perhaps without the stink associated with Money TV as a pure stock promotion.