Looking at Barron's last week's issue, short interest m36-m37, BBY lost 3.4 mil short interest (they probably had to cover, and I assume the panic posts he made last month... he must've been one of those that had to cover and was crying about who would buy at a brick and ... - guessing of course, but probably right).
BBY can make sales with employee's owning stock (so they care, they're not commissioned) make their pitch at the online shoppers using the stores to view and touch and see the product they're considering to buy with their protection plan (just return to BBY and they take care of it). (Is one main reason to buy at local stores, esp. BBY that has those offers).