Point - I would like to mention that even if they decided to go with a 3rd party for sales and GPO relationships, they will still need someone within Titan to manage this relationship. I do hope they have their own sales force though, as long term this will be a much better approach. You need a sales team 100% focused on EXECUTING the plan Titan has laid out. Also, with as complicated as a product as SPORT will be, intense training will be required in order for physicians to get a clear understanding of how the product works in order to make decisions to purchase.
The approach Titan may use early on could be a combination of both, as Titan may have a set of dedicated sales/field folks utilizing another account management team to leverage relationships. The account managers (3rd party) can bring the Titan specialists in for meetings. I have sold this way before and it does work, but I would still rather see Titan have its own dedicated sales team and applications specialists. This is the most professional way to go and in my opinion gives us the best chance at executing the sales goals Titan will need to achieve.
Titan has the ability in my opinion to sell many many units very quickly! I think sales will ramp up very fast, and I think Titan is starting the process of getting prepared for that. I would think John wants to have his "guy" in for this role as it will soon become an extremely important position at Titan, as that person will then be asked to assemble a team underneath him/her and the team will begin to assemble.
As always Point, enjoy reading your posts!!
News 
Market Data 
Discover 
